How Individuals Heard About Unitarianism

On Sunday morning on 6th November 2016 in the Nightingale Centre at Great Hucklow, a small group of us (Louise Rogers, Zoe Bremer, and myself, with Howard Wilkins listening and otherwise working) designed a questionnaire for Survey Monkey that can be asked of existing Unitarians on how it was that they became involved. This is to assist developing strategic marketing efforts at attracting new people.

The survey was planned based on my available notes about posters from 2011 with the fishing analogy: hook, pull, catch, land. With some adaptation, hook becomes when one heard about Unitarianism, pull is to pause and take notice, catch is to make an effort and land is getting a congregational match or whatever else is on offer. This then boiled down to these questions:

  1. When did you first hear about Unitarianism (approximately [year])?

  2. How (by what means [method]) did you hear about Unitarianism?

  3. What was it [in its attraction] that caused you to take a further interest?

  4. What did you do to find out more? [multiple choice: Internet search, material from library, purchased something, used school or college, talked to someone, other]

  5. What specifically caused you to make contact?

  6. How did you make contact? [multiple choice: email, telephone, went to a service, other]

  7. What response did you receive that made you want to become involved?

  8. What year did you become involved? [five year slots, starting with pre-1950]

  9. What age did you get involved?

  10. Any other comments.


Adrian Worsfold

Pluralist - Liberal and Thoughtful